"Fuel Your System" Rockstar Energy Drink Commercial


This was a pretty exciting project. This was my final project as a student at Full Sail University or any school of that manner. I swear it seems like I have been in school for forever and a day but I have two degrees to show for it. So I wasn’t a waist of time by any sort.

Anyway, back to the actual commercial. My approach to this project was really going after a specific target audience for the product and do something out of the box and something that my classmates wouldn’t even think of. Of course they did the stereotypical rockband or party atmosphere like commercials and my group and I decided to take a second and actually research what the “rockstar brand” actually markets too.

Originally we wanted to do a mix of sports like skateboarding, bmx, paintball, etc. But with budget constraints (no money) we had to come up with something that could capture the eye and still serve it’s purpose to market the drink to a target that Rockstar Energy drink actually caters too. So we came up with an exciting game of capture the flag. Paintball style!

Concept: An action packed day with the boys turns into an adrenaline fueled game of capture the flag meets the rock out attitude of Rockstar Energy Drink. A militaristic scenario paintball match reaches the brink of competition when the one team calls upon Rockstar to give them the winnng boost of energy.

Producer: Ryan Hitner
Production Manager: Paige DeMarco
Directed by: Da Big Body
Dir. of Photographer: Jonathan Bregel
1st AD: Brad Burke
Edited by: Marcus Small
Color Corrector: Murray Mile
Composer: Kris Fame
Cam Op: Matt Adams
1st AC: Kevin Griffin
Jib Op: Brad Patterson
Glide Cam: Derek Soter
Key Grip: Chris (Super grip) Fountain
Grips: Dan Lobosco, Justin Keller, Cody Kruger
Script Sup: Tim Hahn
Wardrobe and Makeup: Paige DeMarco

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