Hey world!! Sorry for the drought in updates but I’ve been on the road between 2 movies and vacations that I really haven’t had time to update the blog. But anyway, I’m back with a couple of commercials that I worked on towards the end of last year. These Kalin Home Furnishings commercials were directed by Carmen Treffiletti of DME Studios (Director of No Charge). We had a great day on set. We shot a total of 3 spots for Kalin and two of them are already out! Check them out! I know you will enjoy!
So for the past two summers, Domino Effect Productions has been contracted by the Orange County School to do some videos to promote healthy eating and eating breakfast at the schools. We did, I believe four videos this summer. “Eat The Beat” dir by Wuz Good is the 1st one to be put out. Check it out!
Here is the 2nd commercial entitled “Cafeteria Panic” I wrote the concept for this commercial and it was directed by Wuz Good.
This was a pretty exciting project. This was my final project as a student at Full Sail University or any school of that manner. I swear it seems like I have been in school for forever and a day but I have two degrees to show for it. So I wasn’t a waist of time by any sort.
Anyway, back to the actual commercial. My approach to this project was really going after a specific target audience for the product and do something out of the box and something that my classmates wouldn’t even think of. Of course they did the stereotypical rockband or party atmosphere like commercials and my group and I decided to take a second and actually research what the “rockstar brand” actually markets too.
Originally we wanted to do a mix of sports like skateboarding, bmx, paintball, etc. But with budget constraints (no money) we had to come up with something that could capture the eye and still serve it’s purpose to market the drink to a target that Rockstar Energy drink actually caters too. So we came up with an exciting game of capture the flag. Paintball style!
Concept: An action packed day with the boys turns into an adrenaline fueled game of capture the flag meets the rock out attitude of Rockstar Energy Drink. A militaristic scenario paintball match reaches the brink of competition when the one team calls upon Rockstar to give them the winnng boost of energy.
Producer: Ryan Hitner
Production Manager: Paige DeMarco
Directed by: Da Big Body
Dir. of Photographer: Jonathan Bregel
1st AD: Brad Burke
Edited by: Marcus Small
Color Corrector: Murray Mile
Composer: Kris Fame
Cam Op: Matt Adams
1st AC: Kevin Griffin
Jib Op: Brad Patterson
Glide Cam: Derek Soter
Key Grip: Chris (Super grip) Fountain
Grips: Dan Lobosco, Justin Keller, Cody Kruger
Script Sup: Tim Hahn
Wardrobe and Makeup: Paige DeMarco
The Spaceship project was another interesting project. First of all I was the 2nd AD on this project. But not to talk down people who 2nd AD, I really didn’t like doing it. I really felt out of the loop when the video was actually being made. That job (to me) consist of a lot of talking to extras and walking them to set and leaving. I don’t like that really, I like being in the mix of things, solving issues and running the actually production. But being the 2nd AD helped me really appreciate being the 1st AD, even as stressful as it can be, I’d much rather AD or Direct then do anything else in film.
On the post end of this project, Marcus did his thing but we had one of the animators bail out on us and it took over a month to actually finish this project. But after it was done and over a million views in a week on World Star Hip Hop, this video is still the shit. I just can’t listen to it that much because I heard the song over a million times sitting in Marcus’ house when he was editing.
Directors – MurrayMile/Wuz Good
DP – Jonathan Bregel
1st AD – Freddy
2nd AD – Da Big Body
Camera team – Burke, Kev Dogg, Ben Eck, Matt
Editor – Marcus “M Kutta” Small (with no S)
Dope Behind the scenes by Brad Patterson and Derek Soter:
I directed this commercial back in March of 2008 for a indie record label (r. e. d. Label – which stands for rtistic expressions defined). Going into pre-production of this project, Tru (CEO of r.e.d. label) wanted the commercial to be in a first person point of view so that the artist can see the actual process of what it takes to be an artist on the label as well as making it in the business.
The song featured in the commercial is “Gotta Try” performed by r. e. d. Label artist Peter Baldwin who makes a cameo in the video as well as Hau (r.e.d. Label, music producer – Nastaytraxxx, Autumn, Drew, DJ Gonnie and a lot of other people who were extras in the video and I don’t really remember their names.
The only thing that sucks when doing little to no budgeted projects is that the things that you want to do in the particular project have to be dumbed down and make it feasible to do it the easy way cause you can’t get everything you want but I think this came out pretty cool.
Some of the crew on this project: Director of Photography: Jonathan Bregel UPM: Alexandria Taylor Camera Operators: Brad Burke/Kevin Griffin Editor: Marcus “M Kutta” Small (with no ‘S’) Key Grip/Gaffer: Chris “Super Grip” Fountain