I directed this commercial back in March of 2008 for a indie record label (r. e. d. Label – which stands for rtistic expressions defined). Going into pre-production of this project, Tru (CEO of r.e.d. label) wanted the commercial to be in a first person point of view so that the artist can see the actual process of what it takes to be an artist on the label as well as making it in the business.
The song featured in the commercial is “Gotta Try” performed by r. e. d. Label artist Peter Baldwin who makes a cameo in the video as well as Hau (r.e.d. Label, music producer – Nastaytraxxx, Autumn, Drew, DJ Gonnie and a lot of other people who were extras in the video and I don’t really remember their names.
The only thing that sucks when doing little to no budgeted projects is that the things that you want to do in the particular project have to be dumbed down and make it feasible to do it the easy way cause you can’t get everything you want but I think this came out pretty cool.
Some of the crew on this project:
Director of Photography: Jonathan Bregel
UPM: Alexandria Taylor
Camera Operators: Brad Burke/Kevin Griffin
Editor: Marcus “M Kutta” Small (with no ‘S’)
Key Grip/Gaffer: Chris “Super Grip” Fountain